The Bausch & Lomb Academy of Vision Care is proud to present this series of 6 podcasts recorded exclusively for Eye Care Professionals. The podcasts are also accompanied by an article on the science of influential communication.

In each podcast, Bestselling Author, Business Columnist and Persuasion Expert Steve Martin provides tips and advice about how the six universal principles of influential communication can be used by Eye Care Professionals to improve patient compliance, encourage patient loyalty and increase our business success.

In this second podcast Steve offers tips and advice about how to influence using the principle of scarcity.

Click here to listen to the first podcast in the series or click here to go to the next podcast.